Grassroot Rural Artisans Movement (GRAM) 

In the collaboration with MSRLM and MSInS


Project Duration April 2019 – January 2020

Project Details

As part of the “Grassroot Rural Artisans Movement”, a project led by Tisser with support from MSInS, Tisser seeks to connect with artisan clusters in 3 different locations in resource agency’s Maharashtra State Rural Livelihoods Mission 3 districts and product categories. Where SHG’s or microenterprises are already present, Tisser will mentor them to build capacity and to mitigate inefficiencies. We will work on building capacity and market linkage for at least 150 artisans and provide them with business up to Rs 24 Lacs.

The locations identified for the project are as follows:

Cluster(s) Product No of Artisans
Ratnagiri, Raigadh


Clay and Terracotta 50
Bhandara Tussar 50
Palghar Warli art 50


Project Objectives

  1. Mobilisation
  2. Enrolment
  3. Training
  4. Handholding
  5. Producers Organizaions Formation
  6. Artisans Card Test
  7. Market and Financial Linkages

Project Location

The following locations have been selected for the project: Ratnagiri, Raigad, Bhandara, Palghar, Thane. Tisser will be working with skilled and to- be-skilled producers in these districts.

In all these locations, artisans would receive hard skills training or soft skills training, for which the funds are being leveraged from MSInS. In all the locations, producers would be engaged for market linkage as well.


These clusters are chosen as a potential location for Warli art based products. Tisser is already planning to work with the SHGs in these clusters. Being close to

Tisser’s office, these clusters will be closely integrated with Tisser and undergo hard skill training as well as soft business skill training.


Raigarh and Ratnagiri

Tisser is connected with a few clay and pottery clusters in Ratnagiri and Raigarh. Through this project, Tisser will work on developing new designs and developing branding capabilities with the artisans. Also, Tisser would work on improving the quality of the products, documentation of creation process and raw materials, packaging for safe transport and value chain tracing. This would help the artisan to customise their product as per exact customer requirement.




In Bhandara district Tassar-weaving is done by the koshti community. There are 20 SHGs in the Tussar cluster in Bhandara. Tassar silk is called kosa, in Sanskrit. The varieties produced in tassar-weaving are mothe choukada, a design in big squares, and lahan choukada, a weave with smaller squares. Tassar silk is mainly used in manufacturing of Tussar Silk Sarees and Silk dresses.

The Tussar production by these clusters will be used in the production of Tussar Silk Saree and Silk dresses.